PARIS — Since luxury titans like Bernard Arnault, François Pinault and Miuccia Prada started opening their own museums, fashion brands have enjoyed close ties with the art world. But what started as a flirtation is blossoming into a serious relationship, as artists develop into brands in their own right.
The recent round of men’s shows in Europe saw a glut of collaborations, ranging from Versace’s runway installation by Andy Dixon to the partnership between Dior’s Kim Jones and Daniel Arsham, which extended from the show set through to the clothing.
In Paris, London and Milan, colorful patterns filled the runways. At Off-White, Virgil Abloh tapped street artist Futura to create graffiti-style prints worn by Gigi Hadid and rapper Sheck Wes. At Iceberg, Pop Art veteran Peter Blake worked with creative director James Long on vibrant patchwork prints.
Director Luca Guadagnino’s botanical patterns — hand-drawn on an iPad while he was making the horror movie “Suspiria” — added whimsy to Fendi’s garden-inspired collection, while Valentino’s Pierpaolo Piccioli showcased the fantasy landscapes of Yes cover artist Roger Dean.
Gigi Hadid on the catwalk.
Meanwhile, at the Pitti men’s wear trade show in Florence, California-based artist Sterling Ruby, who has frequently collaborated with Raf Simons both for