The brand is creating an exclusive DKNY Sport collection for women that will be co-branded with the logos of all 31 teams. The line offers street-style-worthy, feminine looks that were created as an alternative to the loose-fitting jerseys that have become de rigeur among fans.
This collection will offer puffer coats, sneaker dresses, classic leggings and cropped hoodies, all co-branded with the logos of the team.
Beginning in October, the line will be expanded to include sweatshirts, jackets and vests.
Prices range from $40 for T-shirts to $150 for outerwear.
The DKNY x NFL collection will be available beginning this month at Macy’s, select stadiums and on the DKNY, NFL and Fanatics web sites.
Earlier this year, DKNY offered a similar sports-inspired collection for Major League Baseball. That was part of a push by Fanatics, the largest global retailer of licensed sports merchandise, to focus on more-upscale brands.
The collection comes as a result of a licensing deal between DKNY and the NFL.