Fashion Brand Puppets and Puppets Has a Message to Sell – WWD

Buckle up people, fashion month is going to be wild.⁣

What’s likely to be the most pressing topic is sustainability, especially with climate change reminder Hurricane Dorian creeping up the East Coast; 16-year-old Swedish environmental hero Greta Thunberg building momentum for the Sept. 20 global climate strike with her rallying cry, “The house is on fire, let’s act like it,” and Extinction Rebellion turning the heat up on the British Fashion Council. At least, there are 150 brands that can say they have signed French President Emmanuel Macron’s Fashion Pact. ⁣

But with the growing public outrage, will it be enough? Can fashion week save itself from extinction?⁣

“I’d love to see no waste or zero impact fashion shows,” said Julie Gilhart, founder of Julie Gilhart Consulting who advises brands on circularity. ⁣

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Report: @boothmoore

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