Praise Be: Rihanna's Fenty Beauty is Launching a Brow Product


Photography by Kristin Callahan/ACE Pictures/Shutterstock

Your brows are finally going to get the treatment they deserve.

Fresh off the announcement that Fenty Beauty would be launching a new Pro Filt’r Hydrating Longwear Foundation later this week, Rihanna has revealed the next product joining the Fenty line-up. Answering the globe’s collective beauty prayers, Rihanna confirmed at a Sephora Leadership Conference in Nevada over the weekend that the brand is launching a brow pencil—called the Ultra Fine Pencil—in two weeks’ time.

Addressing the crowd, Rihanna said, “I was not going to come all the way to Las Vegas empty handed. We are going to give you an exclusive sneak peek of the very next product coming out.”

The brand is yet to speak to anything else on the release, however, images shared on social media indicate that there will be 14 shades on offer. This goes well beyond the usual blonde, black and brown to include colours for redheads and paler hair types. The huge range is in line with the brand’s inclusive ethos and is one of the largest on the market. Benefit’s Precisely, My Brow Eyebrow Pencil has 12 shades whilst Kylie Jenner’s KyBrow has six by comparison.

Since its launch in 2017, Fenty Beauty has enjoyed mammoth success worldwide, reportedly generating more than $132 million in sales in its first few weeks on shelves. The brand also reportedly made around $755 million last year alone, positioning Rihanna as a force to be reckoned with. The singer has proven her chops as a businesswoman outside of the beauty world in recent years also, adding a lingerie line and a fashion label under luxury fashion giant LVMH’s umbrella to her burgeoning portfolio of empires.

The Ultra Fine Pencil will go on sale in the US on August 23. There’s no word yet on when it will land on our shores so stay tuned for updates.





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